Niche skincare brand
I created a clean skincare brand focused on functional clean beauty, celebrating individuality and diversity.
Hule generated all sales through organic content and collaborations, creative digital marketing strategies
and influencer partnerships for over 5 years.
Over this time, the brand earned recognition with international press, attracted prestigious clients worldwide,
and established itself as a distinctive niche brand. This success was driven by a commitment to creativity, innovation, and collaboration.
As the Founder and Owner of Hule Studio, I led the development and execution of the brand’s vision,
overseeing its strategic growth and overall success.
I managed all facets of the business, including brand strategy, creative direction,
product development, and e-commerce operations,
with a strong focus on delivering outstanding user experiences and ensuring efficient, reliable order fulfillment
E – commerce
Developed e-commerce marketing calendars that aligned commercial objectives with brand strategy.
Created and implemented paid media strategies focused on driving online conversions.
Monitored website performance and analytics, translating data into actionable insights to inform strategic decision-making.
Influencer Marketing
Hule Studio operated for five years, generating the majority of its sales through creative content, digital marketing strategies, and influencer collaborations. The brand received international press coverage and attracted prestigious clients from around the world.
Future Plans
After an incredible entrepreneurial journey, I decided to step back and shift my focus toward sharing my knowledge and expertise with others. My goal is to inspire and empower others by leveraging the skills and insights I gained while building this brand.
Paulina Aguado Portfolio 