Paulina Aguado Portfolio

Hule Studio

Hule is a clean BEAUTY BRAND that develops skincare and wellness products.

I created a clean skincare brand focused on functional clean beauty, celebrating individuality and diversity.

Hule generated all sales through organic content and collaborations, creative digital marketing strategies and influencer partnerships for over 5 years
Over this time, the brand earned recognition with international press, attracted prestigious clients worldwide, and established itself as a distinctive  niche brand. This success was driven by a commitment to creativity, innovation, and collaboration.
After an incredible entrepreneurial journey, I decided to step back and shift my focus toward sharing my knowledge and expertise with others. My goal is to inspire and empower others by leveraging the skills and insights I gained while building a successful brand.

Hule Sudio operated for 5 years. generating most of the sales with creative content, digital marketing strategy and
influencer collaborations, showcased in international press. It gained prestigious international clients from around the world.

As the founder and owner of Hule Studio.I was responsible for shaping the brand’s vision and driving its success. I was on top of every aspect of the business, including brand strategy, creative direction, product development, and e-commerce operations, all with a focus on delivering exceptional user experiences and ensuring seamless order fulfillment.

Designed and executed:

  • Comprehensive e-commerce marketing calendars that aligned with both commercial goals and brand identity. 
  • Evaluation of paid media performance, website analytics, and customer engagement, continually optimizing strategies to enhance growth and satisfaction.
  • Created in-depth analytical reports on sales trends and operational KPIs, translating data into actionable insights that informed strategic decisions. 

After careful consideration I decided to take a break from entrepeneurship and exchange my knowledge working in other companies , where their values resote whith my own.