AVÀSH is an innovative italian supplements brand that brings the ancient wisdom of natural medicine into new formulations backed by science and made to address the needs of the modern world. The brand is available in high-end pharmacies, wellness stores, spas, and e-commerce channels across Italy.
Developed Go to Market Digital Strategy for AVÀSH, driving awareness, engagement, and sales.
Marketing Strategy and Plan
- Defined target audience and map digital journey.
- Developed content calendar production plan.
- E-commerce optimization plan.
- Manual testing for products, recommendations and subscriptions.
- Creative lead for UGC
Created a strategy and marketing calendar for Paid Media, SEO,
Content and coordinated different agencies.
Defined content strategy, led media production, and established marketing direction.
Oversaw e-commerce optimization, implementing best practices, and coordinating
agencies for media production.
Paulina Aguado Portfolio 