ATALAYA

Atalaya is an International Latin American Design Fair.

Atalaya is a groundbreaking initiative by Promotora Nacional, a platform dedicated to promoting independent design in Mexico. Atalaya connects local designers with international buyers, helping them gain global recognition.

The second edition features over 70 designers across eight categories, including craftsmanship, jewelry, accessories, interior design, furniture, objects, fashion, and decoration.

Atalaya’s role in uniting all sectors of the creative industry, bringing together designers, architects, and artists. With buyers from more than seven countries, including England, Japan, Germany, and Italy.

With its strong international presence and commitment to supporting Mexican talent, Atalaya is set to become a key player in the global design scene.

Digital marketing strategy and social media actions supervision with partners.

STAGE 1 May – August -> Applications: Latin America.

STAGE 2 June – September -> Buyers: EU, ASIA and US markets.

STAGE 3 September and October -> Fair attendance: Mexico city.

Paid Media for every stage

Google

Instagram

ROI

Social Media organic growth of 200%

Digital PR – 300 qualified leads that included: designers, buyers, and international press.

Fair attendance of over 5000.

< 1M reach in social media accounts